Who we really are
If you thought our only ambition was software, you haven't met us yet! Here you will really find who we are, where we came from, and where we are determined to go.
Revolutionizing the hotel industry...
...as well as the non-hotel sector! How are we doing it? Very simple: by helping hotels, B&B and vacation rentals earn more money and work better thanks to the smartest, most user-friendly software harnessing the power of artificial intelligence and machine learning.
Our history (plus everything you don't see)
Where you see a neat chronology, we see teachings and failures, anxious pitches and late nights, numbers and bugs, passion and people. It is our story, and we keep wanting more of it.
2018
This is when we said to ourselves, "Managing prices is a mess. What if we created an algorithm?" Said, done.
2020
Many tests later, the algorithm is ready and the name too: We launch Smartpricing! Fate responds: lockdown! But we don't quit.
2021
Persistence pays off: Smartpricing is among the top 100 startups of the year, 400 customers trust us, and investors too: +350K!
2022
Revolutionizing the hotel industry knows no borders. We climb the fence to meet our neighbors in the DACH market and raise a 2M seed round. Auf geht's! 🍻
2023
The team explodes, the client base as well. Do we relax? Nah. First we launch Smartpaying and then we close a €13M round.
2024
Here we introduce Smartpricing Free and triple the power of Smartpaying, which evolves into Smartconnect. We’re moving like the wind.
2025
Is still to be written, but the road is marked: continue to help accommodations achieve more and more.
We like to talk about ourselves, but it is nice when others do too
We let hoteliers (and their turnover) speak
Here, you can read why more than 3,000 hoteliers across Europe trust Smartpricing. Find out about their results, doubts, expectations, and how we helped them (re)discover the true value of their accommodation.
"For me, Smartpricing is about pure profitability. It's like having gasoline that makes your car go 30% faster but uses half as much."
"I used to manage prices with little objectivity, with the risk of making mistakes and proposing the wrong prices. Smartpricing, on the other hand, is accurate and follows the market, just what I expected."
Important things we believe in
We could have made a list of the "usual" values, the ones that are easy to stick to. But empty words were never our thing: we need substance, action, momentum. That is why also here, we shoot for the moon.
Ambition
All that is needed to succeed in revolutionizing the hotel and non-hotel industry.
Wisdom
The maximum of competence and talent, but with ethics and humility. Keyword: continuous learning.
Excellence
Shape the most advanced technology. Create the most sophisticated algorithms. Offer the most powerful, yet simplest software.
Co-creation
Refrain from gurus. Celebrate feedback from colleagues and customers and turn it into action. Head toward the goal.
Humanity
Understood as people and care. Without customers, talents and employees, we simply would not be here.
Innovation
It is not just technology. It is about replacing "complexity" with "simplicity." In products, in processes, in communication.
Pleasure 👋🏻 We are the Smarties
Achieving ambitious goals takes more than experience or stamina, or even the famous "dash of luck". It takes extraordinary talents. We are those talents: ready to embrace every challenge and use it as fuel for innovation.
Founders
Luca
RodellaCEO
Tommaso
CentonzeCOO
Eugenio
BancaroCTO
Tech Team
Luciano
CosentinoHead of R&D Strategies
Andrea
EstelliIntegrations PM
Andrea
GarganicoHead of Product
Damiano
MastrangioliProduct Manager Smartpaying
Andrea
AltomareSoftware Architect
Riccardo
AriottiIntegrations & Technical Customer Support
Davide
BulbarelliFullstack Developer for Smartpaying
Giovanni
CampeolBackend Developer
Fabrizio
CarcilloSenior Data Scientist
Manuel
CattelanJunior Full Stack Developer
Mario
De NisiML Engineer
Francesca
Della BiancaUX/UI Designer
Paolo
EccherLead Backend Developer
Alberto
FabroFrontend Developer
Fabio
InzaghiIntegrations & Technical Customer Support
Andrea
LongoSenior Frontend Developer
Giovanni
LorenziniJunior ML Engineer
Giulia
MariniIntegrations & Technical Customer Support
Andrea
MattèLead Backend Developer
Emanuele
MichelettiBackend Developer
Andrea
MinatoFrontend Developer
Federico
PasolliQA Engineer
Giacomo
PeroniData Scientist
Marco
SaccarolaBackend Developer
Alice
SettiSenior Architect
Raffaele
SpangaroSenior Data Analyst
Lorenzo
TempestiUX/UI Designer
Mattia
UttiniLead Data Science
Alessio
ZanutFullstack Dev
CX Team
Federico
MininiCXO
Katia
GizziOnboarding Manager
Martino
PuglieseCX Operations Manager
Gabriele
TomeiCustomer Support Manager
Federica
BarbaroCustomer Success Manager
Laetitia
BillaudOnboarding Specialist
Vivica
BodenOnboarding Specialist
Marina
CabiatiCustomer Success Manager
Paola
ConcilOnboarding Specialist
Neera Natalia
FioriOnboarding Support
Linda
GhezziOnboarding Specialist
Sabrina
GisonCustomer Success Manager Team Lead
Francesca
GuarneriCustomer Success Manager
Adalgisa
ImperatoCustomer Success Manager
Claudia
MarottaCustomer Success Manager
Monica
MinerviniCustomer Success Manager
Simone
PagottoCustomer Success Manager
Anastasiya
PityukinaProcess Solutions Manager
Gloria
SheikholeslamiIntegrations & Technical Customer Support
Federica
TognocchiOnboarding Specialist
Giuliana
ZavettieriOnboarding Specialist
Sales Team
Fiorenzo
BiscagliaSales Manager ITA
René
RonkSales Manager DACH
Gianlorenzo
SimonazziSales Manager ITA
Simon
AsangerSales Manager DACH
Christoph
IrvingHead of Partnerships
Fabio
Leist DaluSales Manager ITA
Angel-Yu
-XiaJunior Account Executive
Maria Rosaria
AbateBusiness Developer Smartpaying
Dominik
AgutAccount Executive
Laura
AndreussiSales Representative ITA
Naghmeh
AzadBusiness Developer UKI
Paolo
BacciAccount Manager Smartpaying
Francesca
BattaiottoSales representative
Lewis Carl
BigginSales Representative UKI
Beatrice
BogdanJunior Account Executive
Tomás
BuiAccount Executive UKI
Jolanda
CampettiSenior Account Executive
Federica
CelestinoSales representative
Mirko
ContiAccount Executive
Emanuele
Del GambaBusiness Developer ITA
Luisanna
FerreiraSales Representative UKI
Edoardo Davide
FinizioSales representative
Marica
GesualdoBusiness Developer
Giorgia
GiosaSales Representative
Aaron
GoughSales Representative UKI
Francesca
GrossiSales representative
Evelyn
GruberAccount Executive
Adele
GuerriniAccount Executive
Ekaterina
KeiglerSales Representative UKI
Ben
KennealySales Representative UKI
Simone
KochJunior Account Executive
Carla
LipardiSales representative
Davide
LittoBusiness Developer
Antonella
MarascoSales representative
Martina
MarattaSales representative
Francesco
MartinelliSales Representative ITA
Elena
MartiniBusiness Developer ITA
Enrico
MilaniSales representative
Grazia
OlivieriBusiness Developer
Jennifer
PeruzziAccount Executive
Paola
PlantanamuraSales representative
Alexandra
PopaSales Representative UKI
Domenico
PossanziniSales representative
Giovanna
RacitiBusiness Developer
Lorenzo
RaimondiBusiness Developer ITA
Charlotte
ReymannAccount Executive
Danial
ShafaeiSDR Coach
Giada Benedetta
SommarivaSenior Account Executive
Sabrina
StrassbergerSales representative DACH
Charlie
TippettsSales Representative UKI
Melanie
TrocoliSales representative DACH
Antonio
VillaniIntegrations & Technical Customer Support
Ricardo
de AbreuInternational Account Executive
Marketing Team
Alice
MarmoriniCMO
Eleonora
AsteSenior Marketing Specialist
Eleonora
BallatoriCopywriter
Luca
BortolussiFrontend Developer
Alessandra
CiccardiArt Director
Laura
WillenbrockCopywriter DACH
Admin & Finance Team
Fabio
FerioliCFO
Valentina
BruscoAdmin manager
Nicole
BiagioniAccountant
Margherita
CeccantiController
Nicole
GobbiJunior Accountant
HR Team
Irene
MainardiPeople & Culture Manager
Alice
BrighentiTalent Acquisition Specialist
Nausica
EspositoRecruiter