What you'll find inside the guide:
- 1
What data you need
To create your guest personas, you’ll need to collect all the information you have on your guests. In this checklist, you’ll find not only a complete list of qualitative and quantitative data you need but also where to find it.
- 2
Guest persona structure
After helping you collect the data, the checklist will guide you through the most challenging step: analyzing the data, identifying common elements, and organizing them into the final guest persona profile.
- 3
Practical examples
To give you a better idea of what your guest profiles should look like, you'll find two pre-filled examples in the checklist. You can read them before you start work to clarify your ideas, or use them to compare with your guest profiles and check that you haven't forgotten anything.
