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Marketing

Find out how to attract more customers with the best articles on marketing for hotels and other accommodations.

Hotel loyalty program: all the advantages and how to understand if you need it | Smartpricing
marketing

Does your hotel need a loyalty program? Here's how to tell!

Loyalty and cutting out the middleman, but not only that. Discover all the benefits of loyalty programs!

Hotel market segmentation for lodging facilities
marketing

Hotel market segmentation: definition, examples and a practical guide to start from scratch

Your customers are at the center of your every thought. But are they also at the center of your pricing strategy? Use hotel market segmentation to increase loyalty and revenue.

Hotel packages: definition, benefits and tips for creating them | Smartpricing
marketing

Differentiate your offer: how to create hotel packages that attract guests

Learn all the benefits of hotel packages and why 49% of travelers would buy one

How to use psychology to drive upselling in hotels | Smartpricing
marketing

Psychology of upselling in hotels: here's what you need to know to sell more

Do guests' purchase decisions seem irrational? Use psychology and learn how to predict them!

In-stay upselling in hotels: what are the benefits and strategies to start right away | Smartpricing
marketing

In-stay upselling in hotels: what it is and strategies to sell more (and better)

During their stay, your guests relax, are more open and focused on their needs: in-stay upselling is the right strategy to satisfy them, multiplying sales!

The power of personalization in hotels: find out what it is with practical examples | Smartpricing
marketing

The real superpower of a hospitality establishment is personalization: find out why and how to do it!

Personalizing guest stays is key to being more competitive, increasing revenue, and fostering loyalty. Read through these examples to get started now.

Upselling F&B in hotels: sales techniques and a collection of ready-to-copy ideas Smartpricing
marketing

Food & beverage upselling in hotels: data, techniques, and (easy) ideas to get started

In a world of rockstar chefs and food influencers, enhancing your F&B offer is a must for every hotelier. Here you will find all the tips to increase revenue and satisfaction with upselling!

Complementary services in hotels: definition and examples to create unique experiences | Smartpricing
marketing

Your hotel guests are looking for unique experiences? Surprise them with these complementary services!

Investing in complementary services is an obligatory step for accommodations that want to distinguish themselves from competitors by putting customers' wants and needs front and center.

Extra services in hotels: the best ones you can offer
marketing

6 categories of extra services that every hotel can leverage to increase turnover

Do you want to increase your hotel's turnover, but don't know how to do it? Now is the time to start selling extra services.

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