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Marketing

Find out how to attract more customers with the best articles on marketing for hotels and other accommodations.

How to build a Competitive Set for hotels - Smartpricing
marketing

Competitive set for hotels: what is it and why is it important?

Analyzing competitors is useful only if you know which accommodations to compare yourself with. In this article, you will discover how to identify your direct competitors and how to compile your Competitive Set.

Strutture ricettive: come fare upselling in estate - Smartpricing
marketing

How to create a summer upselling strategy to increase revenue and make guests happy

Think your facility doesn't have what it takes to upsell successfully? Reading this article and our free guide will change your mind!

Guest Experience in hotels: what it is and how to improve it - Smartpricing
marketing

Everything you need to know about the hotel guest experience

Want to improve your guests' experience, but don't know where to start? In this article we show you how.

SEO for hotels - Improve your property's visibility on search engines
marketing

SEO for hotels: improve your establishment's visibility on search engines

Learn how SEO can help your hotel increase organic traffic and boost direct bookings.

Using Online Reviews to Hit Your Revenue Management Goals | Smartpricing
marketing

Using online reviews to hit your revenue management goals

Online reviews are now considered the most effective tool for customers to compare accommodation options and find their perfect property—are you maximizing this potential?

How to harness technology to make your guests happy - Smartpricing
marketing

How to increase your guests' satisfaction (and your revenue) by leveraging technology

Technology can help you make your hospitality guests happy while simultaneously making you more money. Find out how in this article.

Booking's Genius program for hotels - Smartpricing
marketing

What nobody ever told you about Booking's Genius program

How worthwhile is it to join the Genius program? Are there benefits for your facility or is it better to stay away from it? Find all the answers in this article.

OTA Discounts: How to Leverage Them Without Losing Profits
marketing

OTA discounts: how to leverage them without losing profits

In today's blog post we talk about the discounts and promotions offered by Online Travel Agencies (OTAs) and how to leverage them more effectively.

Hotel Reviews: Everything you need to know to boost your margins - Smartpricing
marketing

Reviews: Everything you need to know to boost your margins

Online reviews are the most popular way for travelers to compare the facilities they book with. If handled properly, they can increase your profit margins. In this article, we explain how.

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